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論文名稱	Adapting Western-Based Management and Business Communication Courses to Global Environments: Expatriate Professor Perspectives
發表日期	2023-01-20
論文收錄分類	其他
所有作者	Bertha Du-Babcock, Li-Ying Wu
作者順序	第一作者
通訊作者	否
刊物名稱	Business Communication Research and Practice
發表卷數
是否具有審稿制度	是
發表期數
期刊或學報出版地國別/地區	NATKOR-大韓民國(南韓)
發表年份	2023
發表月份	1
發表形式	電子期刊
所屬計劃案	無
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可公開文檔
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[英文摘要] :
Objectives: The present study examines an under-researched issue – the transferability and adaptations of Western-based (mainly
US) business and management communication courses to the global environments. This paper investigates whether and how the
Western expatriate professors adapted their US-delivered modes to accommodate the global communication environments regarding
language, culture, and contexts.
Methods: The present study is exploratory research using qualitative methodology. Ten expert Western professors who taught
in Hong Kong, Japan, Mainland China, India, United Arab Emirates, Egypt, and Singapore were invited to participate in the research.
The data were gathered through a triangulation method, including objectifying interviewing and the written responses to
open-ended questions.
Results: The findings demonstrate that the instructional material and teaching style used in the US or UK could serve as the framework
for Asian and Middle Eastern teaching but that adaptations need to be made for language, culture, and context differences in
and among Asian and Middle Eastern countries. Notably, the English competency of the students determines the quantity of teaching
material that could be presented.
Conclusions: Findings suggest that multifaceted adaptations, including language, culture, and context factors, are critical to the success
of transforming US-based business and management courses to the global business communication environment. The paper
concludes by identifying five emerging themes in an expanding business communication theory and an internationalized business
communication classroom genre. Implications and suggestions for future research are also provided.
Key Words: Business Communication, Intercultural Communication, Teaching Business and Management Communication, Overseas
Teaching Adaptation, Expatriate Professors

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