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論文名稱 | 影響共享經濟網路消費因素之關聯度分析 |
發表日期 | 2019-06-01 |
論文收錄分類 | 其他 |
所有作者 | 曹淑琳 |
作者順序 | 第一作者 |
通訊作者 | 是 |
刊物名稱 | 台灣銀行季刊 |
發表卷數 | 第七十卷 |
是否具有審稿制度 | 是 |
發表期數 | 第2期 |
期刊或學報出版地國別/地區 | NATTWN-中華民國 |
發表年份 | 2019 |
發表月份 | 6 |
發表形式 | 紙本及電子期刊 |
所屬計劃案 | 無 |
可公開文檔 |
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附件 |
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[摘要] :
由於網路發達與寬頻普及,使得共享經濟方興未艾,可能成為產業發展的下一波動力,因此本文採用灰關聯分析法,設計出「影響共享經濟網路消費行為因素之關聯度分析」之問卷,進而萃取出與影響共享經濟網路消費行為有高度關聯性的因素。本問卷分為三大部分,結果顯示,與共享經濟網路消費行為有高度關聯性因素的前三項,在「涉入程度」的部分,分別是「在『共享經濟』網站上搜尋時,我會仔細挑選販售的賣家。」、「在『共享經濟』網站,我會花時間對產品的價格做比價。」,以及「在『共享經濟』網站購物時,我會盡量避免消費高單價的商品。」這三個因素,對於影響共享經濟網路消費行為有高度的關聯性。在「使用動機」的部分,分別是「『共享經濟』站/APP讓閒置資源得以再利用。」、「『享經濟』站/APP,可以降低閒置成本。」以及「『共享經濟』網站/APP,讓我感到資源共享互惠。」這三個因素,對於影響共享經濟網路消費行為有高度的關聯性。在有關「網站環境的特性」部分,分別是「『共享經濟』站/APP呈現相關產品的資訊豐富多樣化。」、「『共享經濟』網站/APP的訂單處理狀況查詢便利。」、「『共享經濟』網路網站/APP,能提供多樣且便利的付款方式。」、「『共享經濟』網站/APP要求賣方實名認證對消費者是有保障的。」,這四個因素,對於影響共享經濟網路消費行為有高度的關聯性。本文據此提出重要的研究意涵。
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