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| 論文名稱 | 影響共享經濟網路消費因素之關聯度分析 |
| 發表日期 | 2019-06-01 |
| 論文收錄分類 | 其他 |
| 所有作者 | 曹淑琳 |
| 作者順序 | 第一作者 |
| 通訊作者 | 是 |
| 刊物名稱 | 台灣銀行季刊 |
| 發表卷數 | 第七十卷 |
| 是否具有審稿制度 | 是 |
| 發表期數 | 第2期 |
| 期刊或學報出版地國別/地區 | NATTWN-中華民國 |
| 發表年份 | 2019 |
| 發表月份 | 6 |
| 發表形式 | 紙本及電子期刊 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
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| 可公開文檔 |
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| 可公開文檔 |
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| 附件 |
曹淑琳-影響共享經濟網路消費因素之關聯度分析.pdf
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[摘要] :
由於網路發達與寬頻普及，使得共享經濟方興未艾，可能成為產業發展的下一波動力，因此本文採用灰關聯分析法，設計出「影響共享經濟網路消費行為因素之關聯度分析」之問卷，進而萃取出與影響共享經濟網路消費行為有高度關聯性的因素。本問卷分為三大部分，結果顯示，與共享經濟網路消費行為有高度關聯性因素的前三項，在「涉入程度」的部分，分別是「在『共享經濟』網站上搜尋時，我會仔細挑選販售的賣家。」、「在『共享經濟』網站，我會花時間對產品的價格做比價。」，以及「在『共享經濟』網站購物時，我會盡量避免消費高單價的商品。」這三個因素，對於影響共享經濟網路消費行為有高度的關聯性。在「使用動機」的部分，分別是「『共享經濟』站/APP讓閒置資源得以再利用。」、「『享經濟』站/APP，可以降低閒置成本。」以及「『共享經濟』網站/APP，讓我感到資源共享互惠。」這三個因素，對於影響共享經濟網路消費行為有高度的關聯性。在有關「網站環境的特性」部分，分別是「『共享經濟』站/APP呈現相關產品的資訊豐富多樣化。」、「『共享經濟』網站/APP的訂單處理狀況查詢便利。」、「『共享經濟』網路網站/APP，能提供多樣且便利的付款方式。」、「『共享經濟』網站/APP要求賣方實名認證對消費者是有保障的。」，這四個因素，對於影響共享經濟網路消費行為有高度的關聯性。本文據此提出重要的研究意涵。
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