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| 論文名稱 | 大學生解讀與喜愛網路訊息之性別差異研究 |
| 發表日期 | 2010-06-01 |
| 論文收錄分類 | 其他 |
| 所有作者 | 張德娟 |
| 作者順序 | 第一作者 |
| 通訊作者 | 否 |
| 刊物名稱 | 人文資源研究學報 |
| 發表卷數 | |
| 是否具有審稿制度 | 是 |
| 發表期數 | 7 |
| 期刊或學報出版地國別/地區 | |
| 發表年份 | 2010 |
| 發表月份 | 6 |
| 發表形式 | 紙本 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
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| 可公開文檔 |
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| 可公開文檔 |
[摘要] :
大學生與網際網路的關係十分密切，但大學生解讀與喜愛網路訊息之性別差異很少有人研究，大學生性別不同對網路訊息喜好與解讀是否存在有明顯的差異？為本研究之動機，
研究採質性的參與觀察法、在「視覺心理學」課堂教室觀察、記錄學生們觀看的反應並以焦點團體訪談法針對每日上網五小時以上，且經常搜尋網路訊息的重度網路使用者，共十二位，分別為六男六女，請他們回答一些問題。再針對此十二位進行個別深度訪談，每位進行2~3次，每次2~3小時。
研究結果發現：不分性別最喜歡的是有聲音的影像媒介如；影片、短片或動畫；最不喜歡的是只有文字，但文字內容若非常有趣或好笑者例外。女生方面，在意的是訊息表達要明確。男生方面，是影像內容越豐富越好，對不同網路資訊接受度較女生來得高。不過對於某些訊息，男生只抱持著參考、娛樂的態度。
而女性受訪者很在意訊息要表達的意思到底是什麼，特別是要能觸即內心深處的感動點。因此根據本論文之研究結果，網路資訊的解讀與喜愛，的確有性別上的差異。
本研究結果可提供教師根據大學生解讀與喜愛網路資訊的性別差異，為不同性別量身訂做不同的數位教材及多媒體教材，可提昇教學品質與教學效率。
[英文摘要] :
College Students spend a lot of time surfing on the internet world through computers. Most of them have different preferences and interpretations of internet messages, but few studies concern about this fact in campus.
The purpose of this study is trying to examine if there is no difference in college students’ preference and interpretation of internet messages in terms of their gender..
The study used the methods of qualitative and participatory observation in the "Visual Psychology" course classroom. The author observed and recorded the reactions as students received the messages from internet. and also employed in-depth interview method on a total of 12 college students, half male and half female, asking them to answer some questions., each for 2 ~ 3 times for 2 ~ 3 hours each time.
The results of the study showed: it has a significant gender difference of preferences and interpretations of internet messages among college students. For example, most of female students are very concerned about the meaning of messages to express what is in the end, especially to be able to touch the hearts of the moving point. On the contrary, most male students like messages which are full of fun and entertainment.
The results of this study can provide advice for teachers to prepare different networks of teaching materials according to different internet interpretations of students’ gender differences. Based on the results of this study, teachers can use suitable teaching strategies to enhance teaching quality and teaching effectiveness.
