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| 論文名稱 | Exploring Use Intention of a Smart Bike-sharing System - Extending Technology Acceptance Model with Trust |
| 發表日期 | 2015-04-21 |
| 論文收錄分類 | EI |
| 所有作者 | Wen-Tai Lai |
| 作者順序 | 第一作者 |
| 通訊作者 | 否 |
| 刊物名稱 | LISS 2014 |
| 發表卷數 | 2015 |
| 是否具有審稿制度 | 是 |
| 發表期數 | |
| 期刊或學報出版地國別/地區 | NATUSA-美國 |
| 發表年份 | 2015 |
| 發表月份 | 4 |
| 發表形式 | 紙本及電子期刊 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
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| 可公開文檔 |
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| 可公開文檔 |
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| 附件 |
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[英文摘要] :
Abstract This study investigates the factors affecting consumers’ use intention of a smart bike-sharing system by employing an extended technology acceptance model (TAM) with trust. By using survey data collected in Taipei where a smart bike-sharing system is under operation, we apply the structural equation modeling technique to analyze the extended TAM model. Results reveal that customer’s attitude toward the system and perceived usefulness have direct effects on their use intention.
[參考文獻] :
References
1.DeMaio, P., Gifford, J. (2004) Will Smart Bikes Succeed as Public Transportation in the United States? Journal of Public Transportation. 7(2):1-16
2.Midgley, P. (2009) The Role of Smart Bike-sharing Systems in Urban Mobility. Journeys. May:23-31
3.Lin, J. R., Yang, T. H. (2010 in press) Strategic design of public bicycle sharing systems with service level constraints. Transportation Research Part E.
4.Gefen, D., Karahanna, E., Straub, D. W. (2003) Trust and TAM in Online Shopping: An Integrated Model. MIS Quarterly. 27(1):51-90
5.Zeithaml, V. A. (1988) Consumer perceptions of price, quality, and value: A means–end model and synthesis of evidence. Journal of Marketing. 52(3):2–22
