文藻外語大學W-Portfolio

研究資料首頁-> 期刊論文

研究資料明細

論文名稱 Keep social distance: The linguistic landscape of the major malls in Jeddah amid the Covid-19 pandemic
發表日期 2022-06-23
論文收錄分類 SCI
所有作者 Lacsina, N., & Yeh, A.
作者順序 第二作者
通訊作者
刊物名稱 Topics in Linguistics
發表卷數 Volume 23 (2022) Issue 1
是否具有審稿制度
發表期數 Issue 1 (June 2022), pp. 39 - 61
期刊或學報出版地國別/地區 NATPOL-波蘭共和國
發表年份 2022
發表月份 6
發表形式 電子期刊
所屬計劃案 n/a
可公開文檔  
可公開文檔  
可公開文檔   
附件 10.2478_topling-2022-0004ay.pdf10.2478_topling-2022-0004ay.pdf


[摘要] :
https://sciendo.com/article/10.2478/topling-2022-0004

[英文摘要] :
Abstract This study examines the linguistic landscape of the two major malls in Jeddah, Kingdom of Saudi Arabia, through social distancing posters and signs during the COVID-19 pandemic. The study draws on the conceptual framework of linguistic landscape theory, speech acts and semiotics to unveil language dominance, linguistic messages, image-text relations and poster elements that enforce social distancing. A survey questionnaire, primarily aimed at expats, was also administered to find out how they view and interpret the use of bilingual modes in disseminating the social distancing measures. The semiotic analysis reveals that Arabic and English are used in most of the posters, but Arabic remains the dominant language and the preferred medium of information dissemination. Speech acts analysis shows that representatives and directives facilitate implementation of social distancing. The findings also suggest that semiotic modes and signifiers (inscription and materiality) reinforce the effectiveness of the posters. Overall, the use of Arabic and English reflects the country’s stance on language policy and economic vision for Jeddah to be a truly global city amid the pandemic.

[參考文獻] :
https://sciendo.com/article/10.2478/topling-2022-0004