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| 論文名稱 | Amulet Popularity among Millennial Generation in Thailand |
| 研討會開始日期 | 2024-05-17 |
| 研討會結束日期 | 2024-05-19 |
| 所有作者 | Anthika Manowong |
| 作者順序 | 第一作者 |
| 通訊作者 | 是 |
| 研討會名稱 | the 1st International Conference for Researchers (IConRes) |
| 是否具有對外公開徵稿及審稿制度 | 是 |
| 研討會舉行之國家 | NATPHL-菲律賓共和國 |
| 研討會舉行之城市 | 宿霧 |
| 發表年份 | 2024 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
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| 可公開文檔 | |
| 可公開文檔 |
[英文摘要] :
This research paper investigated the fundamental factors influencing the Millennial generation's belief in and purchase of amulets. This study combines qualitative and quantitative research methodologies, such as in-depth interviews with two experts and the use of questionnaires as a tool to survey perspectives about Millennials' amulets purchasing motivations, the main factors that influence the intention and decision of a sample of 56 people. The study discovered that online communities and social media platforms significantly influence faith, electronic word-of-mouth, and amulet purchase behavior.
