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| 論文名稱 | A Study on the Implementation of English Services Emblem in Kaohsiung and the Needs of Certified Stores for ESP Program |
| 發表日期 | 2012-08-01 |
| 論文收錄分類 | 其他 |
| 所有作者 | 蘇榮昌 |
| 作者順序 | 第一作者 |
| 通訊作者 | 否 |
| 刊物名稱 | Journal of English Education |
| 發表卷數 | Vol 1 |
| 是否具有審稿制度 | 是 |
| 發表期數 | No. 1 |
| 期刊或學報出版地國別/地區 | NATTWN-中華民國 |
| 發表年份 | 2012 |
| 發表月份 | 11 |
| 發表形式 | 紙本及電子期刊 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
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| 可公開文檔 |
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| 可公開文檔 |
[英文摘要] :
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ABSTRACT
The number of foreign visitors coming to Taiwan has been steadily rising. Due to the fact that English has become the global language and in order to provide a hospitable nationwide environment for both long and short stay foreign visitors, starting in 2007 the Research, Development and Evaluation Committee (RDEC), Executive Yuan, initiated the “English Services Emblem” (ESE) certification project. Ding-Jin district in Kaohsiung has a relatively large number of foreigners since there are over 200 foreigners studying or teaching at the Ding-Jin-based Wenzao Ursuline College. To provide English services for the foreign visitors, many businesses located here have been certified by Kaohsiung City Government in the past two years.
This study has two purposes: (a) to investigate the outcome after the implementation of the ESE project in Ding-Jin district, and (b) to examine if the selected ESE-certified store, T Café (assumed name), in this study can effectively and accountably provide English services for its foreign consumers. For the first purpose, foreign participants, most of whom stayed in the vicinity of Ding-Jin district, were invited to respond to questionnaires. For the second purpose, the selected business was evaluated on its competence. The evaluation criteria were adapted from the real evaluation form, designed by the RDEC for ESE certification. The evaluators include four native English speakers and four non-native English speakers, a composition similar to the one in real evaluations.
The findings are as follows: (a) The outcome of the implementation of the ES project is far from what it was expected to be; (b) with respect to the cafe’s English services as an ESE business, the satisfaction degree (M = 2.97, SD = 0.75) on a 5-point Likert scales implies that much improvement is left to be desired; (c) no follow-up measures are taken by the cafe or the government to maintain the due level of English services after a Sliver Emblem has been awarded. The study suggests that the government should use both international and nationwide publicity so that foreign visitors may know about the implementation of the ESE project in Taiwan, and have access to certified businesses. To maintain the ESE services after being certified, the certified stores need continuing training program in English for Specific Purposes (ESP) instead of English for General Purposes (EGP), held through cooperation between the government and educational institutes.
Keywords: English Services Emblem (ESE), English for General Purposes (EGP), English for Specific Purposes (ESP)
[參考文獻] :
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RERERENCES
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