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| 論文名稱 | A Study on the Implementation of the English Services in the Greater Taipei Area |
| 發表日期 | 2014-06-01 |
| 論文收錄分類 | 其他 |
| 所有作者 | 郭筱晴、蘇榮昌 |
| 作者順序 | 第二作者 |
| 通訊作者 | 否 |
| 刊物名稱 | Taiwan International ESP Journal |
| 發表卷數 | Taiwan International ESP Journal, Vol. 6 |
| 是否具有審稿制度 | 是 |
| 發表期數 | 第一期 |
| 期刊或學報出版地國別/地區 | NATTWN-中華民國 |
| 發表年份 | 2014 |
| 發表月份 | 6 |
| 發表形式 | 紙本及電子期刊 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
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| 可公開文檔 |
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| 可公開文檔 |
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[英文摘要] :
請在此輸入英文Abstract
In recent years, the need for Taiwanese to speak the English language has increased its
importance in tandem with an increase of foreign tourists to Taiwan. Thus, local businesses will
need to improve the English communication skills of their staffs. With an increase of enterprises
located in Taiwan and the growing number of foreign travelers, the demand on English proficiency
has seen a corresponding spike. According to Lin (2003), the Taiwan government implemented
several projects to create a tourist-friendly environment that will increase the nation’s visibility
and competitiveness. One of the projects was the awarding of English Service Emblems, launched
by the former Research Development Evaluation Center (RDEC) of the Taiwan Executive Yuan.
The emblems are awarded to qualifying businesses to ensure that correct English is spoken with
foreigners. Since the launch of the project, the emblems have been awarded to thousands of service
providers. However, although applicants were evaluated before being assigned the emblem, in
addition to the evaluation for the emblem award applications, follow-up verifications of service
quality have not been adequate. This study investigates the English services provided at emblem
stores in the Greater Taipei Area. The results found that, in the area studied, the stores with a gold
emblem were able to provide adequate English services. However, most stores with a silver emblem
failed to provide the necessary services to foreigners. The government and business sectors should
continue to invest in English training for the improvement of labor forces and service quality.
Keywords: English service; English emblem; Globalization
摘要
[參考文獻] :
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