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| 論文名稱 | The Effect of Free Bus Ticket Policy on Bus Taking Behaviors of Motorcyclists: Examining from the Electronic Ticket |
| 發表日期 | 2016-01-25 |
| 論文收錄分類 | EI |
| 所有作者 | Wen-Tai Lai; Huai-Zhi Sheu |
| 作者順序 | 第二作者 |
| 通訊作者 | 是 |
| 刊物名稱 | American Society of Civil Engineers |
| 發表卷數 | |
| 是否具有審稿制度 | 是 |
| 發表期數 | |
| 期刊或學報出版地國別/地區 | NATTWN-中華民國 |
| 發表年份 | 2016 |
| 發表月份 | 1 |
| 發表形式 | 電子期刊 |
| 所屬計劃案 | 無 |
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| 可公開文檔 |
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[英文摘要] :
Due to the constraints of time-consuming and expensive features of constructing pubic transport infrastructure, free bus has been adopted as a marketing strategy to enhance the bus ridership in several cities. To examine the effect of free bus strategy, this paper analyzed the before/ after change of bus use frequency and psychological perceptions using a sample of motorcyclists who were provided with a one-month free electronic ticket. The results reveal the significant difference in mode use frequency between self-reported survey data and e-ticket data, and the insignificant effects of free bus in bus use frequency. .
