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| 論文名稱 | 台灣產險公司產品和業務多元化與經營績效之關聯性分析 |
| 發表日期 | 2021-03-20 |
| 論文收錄分類 | 其他 |
| 所有作者 | 曹淑琳 |
| 作者順序 | 第一作者 |
| 通訊作者 | 是 |
| 刊物名稱 | 台灣銀行季刊 |
| 發表卷數 | 72 |
| 是否具有審稿制度 | 是 |
| 發表期數 | 1 |
| 期刊或學報出版地國別/地區 | NATTWN-中華民國 |
| 發表年份 | 2021 |
| 發表月份 | 3 |
| 發表形式 | 紙本及電子期刊 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
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| 可公開文檔 |
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| 可公開文檔 |
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| 附件 |
2曹淑琳-台灣產險公司產品和業務多元化與經營績效之關聯性分析.pdf
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[摘要] :
本文主要探討2020年新冠肺炎發生，台灣產險公司產品與業務多元化與其經營績效之關聯性分析，研究樣本以2016年第一季至2020年第二季臺灣19家產險公司為研究對象，其中14家為本國產險公司，5家為外商產險公司，利用多元迴歸模型分析。實證結果顯示，台灣產險公司無論是以代表產品多元化的修正赫氏指標，或是代表業務多元化的Entropy指數，皆檢驗出2020年新冠肺炎發生後，皆與公司經營績效之間存在顯著關係，未因新冠肺炎而產生不一樣的影響；其次本文探討不同公司型態下之台灣產險公司產品與業務多元化對經營績效之影響是否存在差異，結果發現不同公司型態在產品與業務多元化對經營績效之影響確實有顯著性的差異。
[英文摘要] :
This article mainly discusses the occurrence of new crown pneumonia in 2020, the analysis of the correlation between the product and business diversification of Taiwan property insurance companies and their operating performance. The research sample takes 19 property insurance companies in Taiwan from the first quarter of 2016 to the second quarter of 2020 as the research object. Among them, 14 are domestic insurance companies and 5 are foreign property insurance companies, using multiple regression model analysis. The empirical results show that whether Taiwan property insurance companies use the modified Hexcel index to represent product diversification or the Entropy index to represent business diversification, they have tested that there is a significant relationship between the occurrence of new coronary pneumonia in 2020 and the company’s operating performance. The relationship does not have different effects due to the new crown pneumonia; secondly, this article explores whether there are differences in the impact of product and business diversification of Taiwan property insurance companies under different company types on operating performance. The results found that different company types are in products and businesses There are indeed significant differences in the impact of diversification on business performance.
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