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| 計畫案/服務案名稱 | 公私部門夥伴關係之價值共創歷程：屏東縣佳冬鄉「活的博物館」之文 |
| 執行起始日期 | 2017-01-01 |
| 執行結束日期 | 2017-12-31 |
| 專案案號 | 106PFDA250066 |
| 專案類型 | 政府學術研究計畫-科技部專題研究計畫 |
| 計劃性質(選擇項為複選，請依照實際性質勾選) | A1專題研究,A4技術服務,A5諮詢顧問,B3研討 |
| 是否為補助教師或在籍學生之人才培育相關課程(計畫)或就業學程 | |
| 工作類別 | 共同(協同)主持人 |
| 計劃主持人 | 方世杰 |
| 共同(協同)主持人 | 蔡振義等 |
| 經費狀態 | 原核定 |
| 計畫總金額(元) | 2901000 |
| 政府出資金額(元) | 2901000 |
| 企業出資金額(元) | |
| 其他單位出資金額(元) | |
| 學校出資金額(元) | |
| 主要經費來源 | 科技部 |
| 主要經費來源單位名稱 | 科技部 |
| 次要經費來源單位名稱 | |
| 他校轉入的專案 | 否 |
| 專案已轉至他校 | 否 |
[摘要] :
本整合型產學合作計劃旨在透過南部六所大學聯盟(屏東大學、成功大學、中山
大學、實踐大學、輔英科大、正修科大)與屏東縣政府、佳冬文史協會、六堆觀光
協會以及擅長文創企劃與活動推廣的企業團體之間的協力合作，以推動屏東縣佳
冬鄉客家社區地方人文與文創產業的發展。以大學聯盟為核心的研究團隊將於文
創產業發展脈絡之中，進行公私部門夥伴關係(Public Private Partnerships; PPPs)與
價值共創(Value Co-creation; VCC)的文獻回顧與理論探討，並發展合適理論架構
來引導屏東縣佳冬鄉實務場域裡的文創行動。研究團隊期望跨越公私部門之間的
利害關係人，在發展互動關係的過程中能整合彼此的資源，在一不斷調適的互動
機制中以協同、集體行動來共創價值：地方人文與文創產業的發展。本計劃不僅
欲藉由理論來引導實務，也將透過實務來啟發理論的發展；這是一個雙向互動的
過程，而非是單向的線性關係。對此，研究團隊在計劃執行上將採用行動研究法
(Action Research)，在理論架構引導下並且在「問題確認」、「診斷」、「規劃」與
「調停」的循環中展開實作。三年期計劃的執行重點分別為：
第一年以詮釋型個案方法建構客家6 村的文化發展脈絡；
第二年於脈絡中發展客家 6 村的文化廊道，發展「生活博物館」的概念；
第三年將融入文創活動、持續擴大參與並且形成生態系統。
[英文摘要] :
This research project aims at developing the humanities and cultures and the creative
industry of Hakka communities based in Jiadong Township through the cross-sector
(e.g. industry-academia) collaboration between a university alliance (by NPTU, NCKU,
NSYSU, Shih Chien U., Fooyin U. and Cheng Shiu U.), Pingtung County Government,
Jiadong Cultures and History Association, Liouduai Tourism Association and Jetkey
Interactive Studio (which is specialized in planning and marketing of cultural and
creative activities). Led by the university alliance, this project will review and make
use of literature with regard to public private partnerships (PPPs) and value co-creation
(VCC) to develop a theoretical framework that serves as a guiding framework for
practices in the research setting embedded in a cultural and creative context. The
research team expects that the stakeholders in the cross-sector interaction process are
able to develop a sound mechanism through which their respective resources and
activities can be integrated and aligned, so as to create value via collective actions. This
project is not merely to use theory to guide practices, but also to develop theory by
making reflections on the implementation of practices; in other words, the association
between theory and practices is two-way, interactive, rather than being linear. Toward
this goal, the team employs “action research” as the project’s methodology that pays
particular attention to the cycles between problem identification, diagnosis, planning
and intervention. As a result, this 3-year research project will be carried out in line with
the following foci:
The first year: to construct the developmental context of Hakka villages’ cultures
using an interpretive case study method.
The second year: to develop the cultural passages from the Hakka Villages’
developmental context and publicize the idea of living museum.
The third year: to blend the existing local development with creative activities,
enlarge the participation from stakeholders and establish an eco-system.
Keywords:
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