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研究資料明細
| 計畫案/服務案名稱 | 公私部門協力治理之價值共創生態系統：以屏東縣佳冬鄉下六根客庄為 例(2/3) |
| 執行起始日期 | 2020-01-01 |
| 執行結束日期 | 2020-12-31 |
| 專案案號 | 109PFA0910077 |
| 專案類型 | 政府學術研究計畫-科技部專題研究計畫 |
| 計劃性質(選擇項為複選，請依照實際性質勾選) | A1專題研究 |
| 是否為補助教師或在籍學生之人才培育相關課程(計畫)或就業學程 | |
| 工作類別 | 共同(協同)主持人 |
| 計劃主持人 | 方世杰 |
| 共同(協同)主持人 | 謝如梅、蔡敦浩、周信輝、蔡依倫、易毅成、李慶芳、楊鎮維、蔡馥陞、蔡振義 |
| 經費狀態 | 原核定 |
| 計畫總金額(元) | 2,300,000 |
| 政府出資金額(元) | |
| 企業出資金額(元) | |
| 其他單位出資金額(元) | |
| 學校出資金額(元) | |
| 主要經費來源 | 科技部 |
| 主要經費來源單位名稱 | 科技部 |
| 次要經費來源單位名稱 | |
| 他校轉入的專案 | 否 |
| 專案已轉至他校 | 否 |
[摘要] :
本整合型計畫基於大學學術實用目標之實踐，開展與地方政府結構式的合作與研究
，以南部七所大學(屏東大學、成功大學、中山大學、正修科大、實踐大學、輔英
科大、文藻外語大學)所組成的「價值共創研究社群」為核心，結合屏東縣政府文
化處、客家處、佳冬文史協會、六堆觀光協會、以及擅長文創企劃與活動推廣之在
地企業團體，共同探討屏東縣佳冬鄉客家社區面臨的在地文化發展問題，包括地方
政府所在的人文治理與公私協力課題研究、地方文創的產業發展與問題、偏鄉及地
方人文發展特色等，並提出佳冬鄉文創產業發展之創新能量的解決方案，建構佳冬
鄉文創活動的特色成果與全國活躍的能見度。理論上，本計畫將探索公(大學聯盟
團隊、屏東縣政府)、私部門(佳冬鄉文創業者及文史工作者、民營企業)夥伴關係
(Public-private partnerships ;PPPs)對地方文創產業(Culture and Creativity
Industry; CCI)與人文生活之價值共創(Value Co-Creation; VCC)，且在PPPs in
VCC的理論背景下，深入探討在地文化的向下扎根與向上發揚，建構在地人文之
互動、互信、戶賴平台，聚合產、官學三方進行在地生活之價值共創活動，共同打
造佳冬成為「價值生態系統」之目標。本計畫三年期計劃的執行重點分別為：
第一年，以在地生活藍圖與文化建構，對佳冬村與六根村25個文創據點進行策略
布置與規劃，籌劃出「價值生態系統」之雛形。
第二年，配合縣政府、在地社團、在地學校等建構兼具生活習俗與觀光娛樂性質的
在地活動如「文化逆時針」、「農食接地氣」活動，以提升在地關懷與以及在地青
年的回流。
第三年，將結合第一期與第二期計畫內容，推動政策性之在地故事包裝、串連、行
銷文化據點，創立在地化、整體面向之「價值共創生態系統平台」，促進佳冬鄉永
續發展。
總之，本計畫乃以地方治理創新的概念與發展之主軸思維，引導七所大學與屏東縣
政府共同合作，探究在地治理單元如何扣合並適應治理環境變遷之挑戰，以解決佳
冬地區人文發展的問題，同時進行系統性與延續性的發展。
[英文摘要] :
This research project aims at developing constructive and collaborative research
with Pingtung County Government through the cross-sector (e.g., industryacademia)
collaboration between a university alliance (including NPTU, NCKU,
NSYSU, Shih Chien U., Fooyin U., Wezao U., and Cheng Shiu U.), Jiadong
Cultures and History Association, Liouduai Tourism Association, and local firms
(which is specialized in planning and marketing of cultural and creative activities),
based on academic practice of university goals. Such cross-sector collaboration
explores the challenges facing Hakka communities of Jiadong Township in
developing cultural and creative industry (CCIs), including private-public
partnerships between Pingtung County Government and industrial firms, regional
redevelopment and cultural renewal, and sustaining and developing historic and
cultural resources. Enabled by the university alliance, this project reviews and
employs the theoretical perspectives with regard to public private partnerships
(PPPs), service ecosystem, and value co-creation (VCC) to develop a theoretical
framework that serves as a guideline framework for the emergence of new
practices and new lifestyles as well as provide high visibility and opportunities for
Jiadong Township. This project not only employs the theoretical perspectives to
guide practical application, but also proposes a tentative theoretical framework derived from phenomena in CCIs of Jiadong Township. The research team
expects that the stakeholders in the cross-sector interaction process are able to
develop a sound mechanism through which their cultural heritage and activities
and CCIs resources can be integrated and aligned, so as to create value via VCC
ecosystem. As a result, this 3-year research project will be carried out in line with
the following foci:
The first year: to conduct the VCC ecosystem of Hakka villages’ cultural heritage
by utilizing local lifestyles and cultural landscape
The second year: to develop cultural tourism and activities from the Hakka
Villages’ context to increase employment opportunity through the link with local
government, associations, and schools
The third year: to promote local histories with creative activities, design cultural
marketing channels, and establish VCC ecosystem by combining the previous
project and this project
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