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| 論文名稱 | Business Air Travelers Willingness to Pay for In-flight Wireless Internet Service:An Exploratory Study |
| 發表日期 | 2014-03-01 |
| 論文收錄分類 | TSSCI |
| 所有作者 | Jin-Long Lu、Wen-Tai Lai |
| 作者順序 | 第二作者 |
| 通訊作者 | 否 |
| 刊物名稱 | International Journal of Information and Management Sciences |
| 發表卷數 | 25 |
| 是否具有審稿制度 | 是 |
| 發表期數 | 1 |
| 期刊或學報出版地國別/地區 | NATTWN-中華民國 |
| 發表年份 | 2014 |
| 發表月份 | 3 |
| 發表形式 | 紙本及電子期刊 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
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[英文摘要] :
This study investigated business air travelers’ willingness to pay (WTP) for in-flight wireless Internet service (WIS) and when WTP is positive or conditional, the payment amount. We used the contingent valuation method to elicit the WTP from Taiwanese business air passengers and employed an independent two-equation model to determine the potential factors. Raw data analysis indicated that 40% of the respondents were willing to pay for in-flight WIS. Among the respondents who were willing to pay, the maximal and minimal stated WTP for unlimited use of in-flight WIS were US$48 and US$6, respectively. The conditional mean WTP was approximately US$13. The estimated model also suggested that several variables determined the probability of a positive WTP: personal monthly income, greater than one hour on WIS at the airport, perceptions regarding the necessity of onboard WIS, and flight length.
Keywords: Willingness to pay, wireless Internet service, contingent valuation
[參考文獻] :
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