研究資料首頁-> 期刊論文
研究資料明細
| 論文名稱 | 影響衝動性消費與環保型消費意願因素探討-以快時尚為例 |
| 發表日期 | 2021-12-01 |
| 論文收錄分類 | 其他 |
| 所有作者 | 曹淑琳，賴思蓉、梁詠捷、賴姿杏、廖珮純 |
| 作者順序 | 第一作者 |
| 通訊作者 | 是 |
| 刊物名稱 | 國立屏東大學學報:管理類 |
| 發表卷數 | |
| 是否具有審稿制度 | 是 |
| 發表期數 | 4 |
| 期刊或學報出版地國別/地區 | NATTWN-中華民國 |
| 發表年份 | 2021 |
| 發表月份 | 12 |
| 發表形式 | 紙本及電子期刊 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
|
| 可公開文檔 |
|
| 可公開文檔 |
|
| 附件 |
快時尚論文(新).docx
|
[摘要] :
本文主要探討影響『衝動性消費』及『環保型消費』對快時尚消費意願因素之比較分析，根據不同影響『衝動性消費』及『環保型消費』的構面是否會因此影響快時尚的消費行為，並能據此訂定較好的行銷模式，再以性別、年齡、教育程度與所得分析快時尚之何種消費構面容易吸引消費者消費的意願，最後再分析這些影響『衝動性消費』及『環保型消費』的特性，彼此之間有何差異性？
本文實證發現，影響快時尚的構面，不管是「價格方面」、「銷售方面」、「產品方面」、或是「地點方面」都會受『衝動性消費』與『環保型消費』影響。其次，『衝動性消費』與『環保型消費』和影響快時尚消費的構面皆具有正向顯著關係。最後，本文發現性別、年齡及教育程度在快時尚的消費構面，在「價格方面」均有顯著的差異性。而不同月收入在快時尚消費的消費構面上，在「價格方面」和「產品/品牌方面」有顯著的差異性。
[英文摘要] :
This paper discussed the difference analysis of the factors affecting "impulsive consumption" and "environmental consumption" on the willingness to consume fast fashion. According to the different aspects that affect "impulsive consumption" and "environmental consumption" will influence fast fashion consumption. And then analyze what factors of fast fashion is easy to attract consumers willingness to consume which were based on gender, age, education level and income. Finally this paper analyzed these factors which effected the " impulsive consumption ”and“ environmental consumption ”, what are the differences between them?
This paper empirically found that the aspects that affect fast fashion, whether it is "price side", "sales side", "product side", or "location side" will be affected by "impulsive consumption" and "environmental consumption". Secondly, "impulsive consumption" has a positive and significant relationship with "environmental consumption" and aspects that influence fast fashion consumption. Finally, this paper found that gender, age, and education level have significant differences in "price" in terms of the consumption aspect of fast fashion. There are significant differences in the “price” and “product / brand” aspects of different monthly incomes in terms of the consumption aspect of fast fashion consumption.
[參考文獻] :
邱繼智，2008，門市營運管理(二版)，台北市，:華立出版。
Jizhi Chiu(2008), Store Operation Management, Second Edition, Hua Li publish.
吳基逞、汪秩仁與郭怡君，2010，衝動性購買行為之購後情緒研究，中山管理評論，第18卷第3期:647-683
Chi-Cheng Wu, Chih-Jen Wang and Yi-Chun Kuo,2010, Research on Impulse Buying Behavior: Post-Purchase Emotion, Sun,Yat-Sen Management Review,18(3):647-683
黃俊英與賴文彬，1990，涉入的理論發展與實務應用，管理學報，第7卷第1期:15-29
JunyIng Huang, Albert Wenben Lai,1990,The Theoretical Development of Involvement and Its Practical Applications, Journal of Management and Business Research. 7（1）:15-29
吳萬益與林清河，2002，企業研究方法，台北市：華泰文化。
Wan-Yi Wu and Qing-He Lin .2002.Corporate research methods.Taipei City: Huatai Culture.
莊世杰，鄭尹惠，王穗敏，2010，產品來源國對衝動性購買之影響，企業管理學報，第88期:23-38。
Chuang, S.C., Cheng, Y. H.and Wang.S.M.2010. The Impact of Product Country of Origin on Impulse Purchase. Journal of Business Administration.88:23-38.
張少玟、朱維政與邱淑萍，2012，快速時尚品牌之消費者滿意度研究─以ZARA及UNIQLO為例，美容科技學刊9卷4期:43-57。
Shao-Wen Chang, Wei-Cheng Chu, and Shu-Ping Chiu,2012,A Study on the Customer Satisfaction of Fast Fashion Brands-Take ZARA and UNIQLO as Example, The Journal of International Esthetic Science.,9(4):43-57
紡織月刊，2017，217 期「衣著用永續紡織品 現況、迷思與發展前景（一）」
Textile Monthly.2017.217.issue "Permanent Textiles for Clothing Status, Myths and Development Prospects (1)"
http://monthly.textiles.org.tw/01-hotnews1.aspx?pk_no=1215
綠色和平組織，2016，「快速時尚讓世界無法喘息！」
Greenpeace.2016."Fast fashion keeps the world from breathing!"http://www.greenpeace.org/taiwan/zh/campaigns/ over-consumption/fast-fashion-drowning-world/
謝建騰與黃筠貽，2017，探討衝動性購買與環保訴求對快速時尚的購買價值，華岡紡織期刊，第二十四卷第五期:277-285。
Chien-Teng Hsieh and Yun-Yi Huang.2017.The Factor of Environmental Protection Influencing the Impulsive Consumers’ Intension on Fast Fashion Products. Journal of the Hwa Gang Textile.24(5):277-285.
Alfredsson,E.C.2004.“Green”consumption—no solution for climate change.Energy.29(4):513-524.
Anderson,J.C. and Narus,J.A.,1998.A Model of Distributor Firm and Manufacture Firm Working Partnerships .Journal of Marketing.54:42-58
Balderjahn, I.1988. Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of Business Research, 17(1):51-56.
Banerjee, B., & Mckeage, K. 1994. How green is my value: Exploring the relationship between environmentalism and materialism. Advances in Consumer Research, 21(1):147-152.
Banerjee, S., Gulas, C. S., and Iyer, E. 1995. Shades of green: A multidimensional analysis of environmental advertising. Journal of Advertising,.24(2): 21–31
Baumgartner, H. 2002.Toward a Personology of the Consumer. Journal of Consumer Research. 29:286-292.
Beatty, S. E. and M. E. Ferrell.1998. Impulse Buying: Modeling Its Precursors. Journal of Retailing.74(2):169-191.
Bell, D.R., D. Corsten and G. Knox.2011. From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying. Journal of Marketing. 75:31-45.
Bellenger, D. N., D. H. Robertson and E. C. Hirschman. 1978. Impulse Buying Varies by Product. Journal of Advertising Research. 18(6):15-18.
Bellenger,Danny N.,Robertson, Dan H.,and Hirschman ,ElizabethC. 1978. Impulse buying varies by product. Journal of Advertising Research.18:15–18.
Blackwell, R. D., Miniard, P. W. and Engel, J. F. 2001. Consumer behavior (9th ed). OH: South-Western. Mason.
Bloch, P and Richins, M.L. 1992. You Look “Mahvelous”: The Pursuit of Beauty and the Marketing Concept. Psychology and Marketing. 9(1):3-15.
Bower, G. H. 1981. Mood and memory. American Psychologist.36(2):129–148.
Chan, R. Y. K. 2001. Determinants of Chinese consumers’ green purchase behavior. Psychology and Marketing. 18(4):389-413.
Chang, C. C. 2011. The Effects of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store.Journal of Interactive Marketing.11(2):159-168.
Chaudhuri, S. 2000. Empirical Methods for Assessing Household Vulnerability to Poverty.Department of Economics, Columbia University: New York.
Chen, H. 2012. The Impact of Comments and Recommendation System on Online Shopper Buying Behavior.Journal of Networks. 7(2):345-350.
Chen, T. 2011.Personality Traits Hierarchy of On-line Shopper.International Journal of Marketing Studies. 3(4):23-39.
Cheng, R., Hines, T. and Ian G. 2008. Desired and perceived identities of fashion retailers. European Journal of Marketing.42(5):682-701.
Christodoulides .Gand Veloutsou.C.(2009).The impact of self congruity and brand relationships on brand equity faccets.
Clark, M. S., and Isen, A. M. 1982. Towards understanding the relationship between feeling states and social behavior. In A. Hastorf & A. M. Isen (Eds.), Cognitive social psychology (pp. 73-108). New York: Elsevier.
Cobbing, M and Vicaire, Y .2015. Timeout for fast fashion. Greenpeace, Hongkongstraße 10, 20457 Hamburg, Germany.
Cook, S and Yurchisin, J.2017. Fast fashion environments: Consumer’s heaven or retailer’s nightmare?International Journal of Retail & Distribution Management, 45(2).
Chung,Shuk-Wah .2016. Fast fashion is “drowning” the world. We need a Fashion Revolution! Greenpeace International. [online]. Last updated on the 21thApril, 2016. http://www.greenpeace.org/international/en/news/Blogs/makingwaves/fast-fashion-drowning-world-fashion-revolution/blog/56222/
Creusen, M. E. H., 2010. The Importance of Product Aspects in Choice: The Influence of Demographic Characteristics.Journal of Consumer Marketing. 27(1):26-34.
Crusius, J. and T. Mussweiler.2011. When People Want What Others Have: the Impulsive Side of Envious Desire. Emotion. 12(1):142-153.
DeSarbo, W. S. and E. A. Edwards.1996. Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach.Journal of Consumer Psychology.5(3):231-262.
Dhaundiyal, M. and J. Coughlan.2009. The Effect of Hedonic Motivations, Socialibility and Shyness on the Implusive Buying Tendencies of the Irish Consumer. Irish Academy of Management.4(2):55-66.
Dholakia, U. M.2000. Temptation and Resistance: An Integrated Model of Consumption Impulse Formation and Enactment, Psychology & Marketing. 17(11) 955-982.
Dittmar, Helga, Beattie, Jane, and Friese, Susanne.1995. Gender identity and material symbols: Objects and decision considerations in impulse purchases. Journal of Economic Psychology. 16:491–511.
Dittmar, H., and Drury, J. 2000. Self-image—is it in the bag? A qualitative comparison between "ordinary" and "excessive" consumers. Journal of Economic Psychology, 21(2):109–142.
Dittmar, H. and R. Bond.2010. I Want It and I Want It Now: Using a Temporal Discounting Paradigm to Examine Predictors of Consumer Impulsivity. British Journal of Psychology.101:751-776.
Dobni, D. and V. A. Zeithaml.1990.In Search of Brand Image: A Foundation analysis. In M. E.
Dodds,B.W., and Monroe,K.B.1985.The Effect of Brand and Price Information on Subjective Produce Evaluation, Journal of Marketing Research.28:85-90.
Dodds,B.W., Monroe,K.B.and Grewal, D.1991.Effects of Price Brand and store information on buyers’ product evaluations. Journal of Marketing Research.28(3):307-319.
D’Sousz,C.,Taghian ,M and Khosla,R.2007.Examinatin of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect of green purchase intention.Journal of Targeting, Measurement and Analysis for Marketing.15:69-78.
Edwards, E. A.1993.Development of a New Scale for Measuring Compulsive Buying Behavior.Financial Counseling and Planning. 4:67-84.
Eysenck, S. B. G., P. R. Pearson, G. Eastin and J. F. Allsopp.1985.Age Norms for Impulsiveness.Venturesomeness and Empathy in Adults.Personality and Individual Differences. 6:613-619.
Faber, R. J., T. C. O’Guinn and R. Krych. 1987. Compulsive Consumption. Advances in Consumer Research.14:132-135.
Fishbein.,M.and Ajzen.1975. I.,Belief, Attitude, Intention and Behavior, Reading., MA:Addison-Wesley.
Forgas,J.P.1995. Mood and judgment: The Affect Infusion Model (AIM).Psychological Bulletin.117(1):39-66.
Forgas, J. P., and Bower, G. H. 1987. Mood effects on person-perception judgments. Journal of Personality and Social Psychology.53(1):53–60.
Foxall, G. R.2010a.Accounting for Consumer Choice: Inter-temporal Decision Making in Behavioral Perspective. Marketing Theory.10(4):315-345.
Fournier, S.1991. A Meaning-based Framework for the Study of Consumer-object Relations.Advances in Consumer Research. 18:736-742.
Gardner ,B.B.and Levy,S.J.1955. The product and the brand. Harvard business review,33(2):33-39.
Gardner, M.P.1985.Mood States and Consumer Behavior: A Critical Review. Journal of Consumer Research. 12(3):281-300.
Gardner ,M.P.and Rook,D.W.1988. Effects of impulse purchases on consumers' affective states. Advance in Consumer Research.15(1):127-130.
Gay, L. R. 1992. Education research: Competencies for analysis and application (4th ed.).New York: Merril.
Gerbing, D. W., S. A. Ahadi and J. H. Patton. 1987.Toward a Conceptualization of Impulsivity.Components Across the Behavioural and Self-report Domains.Multivariate Behavioral Research. 22: 357-379.
Gilg, A., and S. Barr .2006. Behavioural attitudes towards water saving? Evidence from a study of environmental actions.Ecol. Econ.57:400-414.
Goldberg, G. Gorn, and R. Pollay, Advances in Consumer Research, Provo, UT: Association for Consumer Research Press.
Graeff.T.R.1996.Image congruence effects on product evaluations: the role of self-monitoring and public/private consumption. Psychology & Marketing.13(5):481-499.
Grubb ,E.L.,and Grathwohl, H.L.1967.Consumer self-concept ,symbolism and market behavior: A theoretical approach. Journal of marketing. 31(4):22-27.
Haltiwanger,John and Michael Waldman.1993.The Role of Altruism in Economic Interaction.Journal of Economic Behavior and Organization.21:1-15.
Hair, J. E., Rolph, E. A., Ronald, L. T., and William, C. B .1998. Multivariate Data Analysis.Prentice-Hall.
Hausman, A. 2000. A Multi-method Investigation of Consumer Motivations in Impulse Buying Behavior, Journal of Consumer Marketing. 17(5):403-419.
Herrnstein, R. J. 1990. Behavior, Reinforcement and Utility.American Psychological Society.1(4): 217-224.
Hines ,J.M.,Hungerford,H.R.and TomeraA.N.1987. Analysis and Synthesis of Research on Responsible Environmental Behavior: A Meta-Analysis. The Journal of Environmental Education.18(2):1-8
Hungerford,H.R.and Volk,T.L.1990.Changing learner Behavior through environmental education.The Journal of Environmental Education.21(3):8-21.
Iyer, E.S.1989.Unplanned Purchasing:Knowledge of Shopping Environment and Time Pressure, Journal of Retailing. 65(1):40-57.
Japutra,A., Ekinci.,Y.,and Simkin.,L.2017.Self-congruence,brand attachment and compulsive buying, Journal of Business Research.
Jeffrey, S. A. and R. Hodge.2007.Factors Influencing Impulse Buying During an Online Purchase.Electronic Commerce Research.7(3-4):367-379.
Jones, M.A., K. E. Reynolds, S. Weun and S. E. Beatty. 2003. The Product-specific Nature of Impulse Buying Tendency.Journal of Business Research.56:505-511.
Kapferer, J. N. 1992.Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. New York: The Free Press.
Kaiser, H.F.1958. The varimax criterion for analytic rotation in factor analysis. Psychometrika.23:187-200.
Kalla, S. M. and A. P. Arora 2011. Impulse Buying: A Literature Review. Global Business Review.12(1):145-157.
Kapferer and Laurent.1985. Measuring Consumer Involvement Profiles. Journal of Marketing Research. 22(1):118-125.
Karp., D.G.1996.Values and their effect on pro-environmental behavior.Environment and Behavior.28(1):111-120.
Kassarjian.H.H(1971).Personality and consumer behavior: A review,Journal of marketing Research,8(4):409-418.
Keller, K. L.1993. Conceptualizing, measuring, and managing customer-based brand equity.Journal of marketing.57 (1):1-22
Kinnear, T. C., Taylor, J. C., & Ahmed, S. A. 1974. Ecologically concerned consumers: Who are they? Journal of Marketing, 38(2):20-24.
Kropp, F., A. Lavack and D. Silvera, 2005. Values and Collective Self-esteem as Predictors of Consumer Susceptibility to Interpersonal Influence Among University Students.International Marketing Review. 22(1):7-33.
Kukar-Kinney, M., N. M. Ridgway and K. B. Monroe.2012. The Role of Price in the Behavior and Purchase Decision of Compulsive Buyers.Journal of Retailing.88:63-71
Lai, C. W.2010.How Financial Attitudes and Practices Influence the Impulsive Buying Behavior of College and University Students.Social Behavior and Personality: An International Journal.38(3):373-380.
Lee, S. H., J. Cotte and T. J. Noseworthy.2010. The Role of Network Centrality in the Flow of Consumer Influence.Journal of Consumer Psychology.20:66-77.
Levy,S,J.1959.Symbols for sales. Harvard Business Review.37(4):117-124.
Liao, S. L., Y. C. Shen and C. H. Chu.2009. The Effects of Sales Promotion Strategy, Product Appeal and Consumer Trail on Reminder Impulse Buying Behavior. International Journal of Consumer Studies.33:274-284.
Lin.C.H.,Wu.P.H.,Chuang.S.C and Kao.D.T.2007. Price as a quality or sacrifice cue: Role of goal orientation.Asian Journal of Social Psychology.10(3):179-187.
Lin, Y. H. and C. Y. Chen. 2012. Adolescents' Impulse Buying: Susceptibility to Interpersonal Influence and Fear of Negative Evaluation.Social Behavior and Personality: An International Journal.40(3):353-358.
Luo, X. M.2005. How Does Shopping with Others Influence Impulsive Purchasing? Journal of Consumer Psychology.15(4):288-294.
MacKenzie,D.2000.You can still shop to save the world, New Statesman.129(4468):12-14.
Mair, S, Druckman, A and Jackson, T (2016). Global inequities and emissions in Western European textiles and clothing consumption.Journal of Cleaner Production, 132, 57-69.
Marcinkowski.T.J.1980.An analysis of correlates and predictors of responsible environmental behavior. Dissertation Abstracts International.49(12),3677-A.University of Microfilms.No.DEW89-03716.
Mayer,J.D. and Salovy,P.1995. Emotional intelligence and the construction and regulation of feelings.Applied and Prevetive Psychology.4(3):197-208.
Mattila, A. S. and F. Wirtz.2008. The Role of Store Environmental Stimulation and Social Factors on Impulse Purchasing.Journal of Services Marketing.22(7):562-567.
McGuire. W. J.1968. Personality and Susceptibility to Social Influence. In E. F. Borgatta, and W. W. Lambert (Eds.).Handbook of Personality Theory and Research: 1130-1187. Chicago: Rand McNally.
Morgan ,Louise R and Grete Birtwistle.2009.An Investigation of Young Fashion Consumers Disposal Habits.International Journal of Consumer Studies.33(2):190-198.
Nash,K.2009. Between Citizenship and Human Rights. Social and Behavioral Science .43(6):1067-1083.
Neap,H.S.and T.Celik.1999.Value of a Product: A Definition.International Journal of Value-Based Management.12(2):181-191.
Olsen,Granzin,Kent L., Janeen E.1991.Characterizing Participants in Activities Protecting the Environment :A Focus on Donating, Recycling and Conservation Behaviors .Journal of Public Policy & Marketing.Chicage:Fall 1991.10(2)
Omar, O. and A. Kent. 2001. International Airport Influences on Impulsive Shopping: Trait and Normative Approach.International Journal of Retail and Distribution Management. 29(5):226-235.
Onkvist,S, and Shaw.,J.1987.Self-Concept and Image Congruence: Some Research and Managerial Implications.Journal of Consumer Marketing.4:13-24.
O’Guinn,T and Faber,R.1989. Compulsive Buying: A Phenomenological Exploration. Journal of Consumer Research.16(2):147-57.
Ostrom, T. M., and Sedikides, C. 1992. Out-group homogeneity effects in natural and minimal groups. Psychological Bulletin. 112(3):536–552.
Park, C.W., Jaworski, B.J., and Maclnnis, D.J.1986.Strategic Brand Concept-Image Management. Journal of Marketing.50:135-145.
Park,C.W.,Macinnis,D.J.,Priester,J.Eisingerich,A.B., and Iacobucci,D.2010.Brand attachment and brand attitude strength:Conceptual and empirical differentiation of two critical brand euity drivers.Journalof marketing,74(6):1-17.
Peterson,N.1982.Development Variables Affecting Environmental Sensitivity in Professional Environmental Educators. Southern Illinois University.Carbondate,IL
Peattie , K. 1992. Green Marketing. London: Pitman
Roberts, J. A. 1996. Green consumers in the 1990s: profile and implications for advertising. Journal of Business Research. 36(3): 217-231.
Rook ,D.W.and Hoch,S,J. 1985 .Consuming Impulses. in NA - Advances in Consumer Research Volume 12, eds.
Rook, D. W. 1987. The Buying Impulse, Journal of Consumer Research.14(9):189-199.
Rook, D. W. and R. J. Fisher.1995.Normative Influences on Impulsive Buying Behavior, Journal of Consumer Research.22:305-313.
Ross, R. 1971. On some fossil species of Hemiaulus. Transactions of the Botanical Society of Edinburgh. 41(3):323-342.
Rushton J. P. 1980. Altruism, Socialization and Society. Prentice-Hall, Englewood Cliffs.New Jersey.
Satow, K. L. 1975. Social approval and helping.Journal of Experimental Social Psychology.11(6):501–509
Sawyer,A.G. and Dickson.,P.1984.Psychological Perspectives in Consumer Response to Sales Promotion, in Research on Sales Promotion: Collected Papers.Katherine Joce.ed.Cambridge.
Schwarz N,and Bohner G .1996.In: The psychology of action: Linking cognition and motivation to behavior. Gollwitzer P.Bargh J:A: (Eds). New York: Guilford: 119-145.
Schor, Juliet, B.2005.Prices and quantities: Unsustainable consumption and the global economy.Ecological Economics .55:309-320.
Stern, H.1962.The Significance of Impulse Buying Today.Journal of Marketing.26(Apr.):59-62.
Silvera, D. H., A. M. Lavack and F. Kropp. 2008. Impulse Buying: The Role of Affect, Social Influence, and Subjective Wellbeing.Journal of Consumer Marketing. 25(1): 23-33.
Sirgy,M.,J.1982.Self-Concept in Consumer Behavior: A Critical Review. Journal of Consumer Research.9(December):287-300.
Sirgy,M.J.,Grewal,D.,Mangleburf,T.F.,Park,J.-0.,Chon,K.S.,Claiborne,C.B.,Berkman, H.1997,Assessing the predictive validity of two methods of measuring self-image congruence. Journal of the academy of marketing science.25(3).:229
Shaffer.S.1994. Conduct in a banking duopoly Journal of Banking & Finance.18(6): 1063-1082.
Shahjehan, A., J. A. Qureshi, F. Zeb and K. Saifullah.2012. The Effect of Personality on Impulsive and Compulsive Buying Behaviors. African Journal of Business Management. 6:2187-2194.
Shim, Soyeon and Kenneth C. Gehrt.1996.Hispanic and Native American Adolescents: An Exploratory Study of Their Approach to Shopping. Journal of Retailing.72(3):307-324.
Sia,A.P., Hungerford,H.R., Tomera,A.N.1985/1986.Selected predictors of responsible environmental behavior: An analysis .Journal of Environmental Educaiton.17(2):31-40.
Sproles, G. B., and Kendall, E. 1986. A methodology for profiling consumers decision making styles. The journal of Consumer Affairs. 20(2):267-279.
Sproles G.,and Burns L.1994.Changing Appearances.Fairchild Publications New York.
Stern,H.1962.The Significance of Impulse Buying Today .Journal of Marketing,April.26(2):59-62,http://dx.doi.org/10.2307/1248439.
Straughan,R.D. and Robers,J.A.1999.Environmental Segmentation Alternatives: a Look at Green Consumer Behavior in the New Millennium. Journal of Consumer Karketing.16(6):558-575.
Suh ,J.C.and Yi,Y.(2006).When Brand Attitudes Affect the Customer Satisfaction-Loyalty Relation: The Moderating Role of Product Involvement. Journal of Consumer Psychology.16(2):145-155.
Sun, T., Z. Tai and K. C. Tsai.2009. The Role of Interdependent Self-construal in Consumers. Susceptibility to Retail Salesmans’ Influence: A Hierarchical Approach.Journal of Retailing and Consumer Services.16:360-366.
Sweeney Jillian .C. ,and Geoffrey N.Soutar.2001.Consumer perceived value: The development of a multiple item scale. Journal of Retailing.77:203-220
Thaler, R. H., & Sunstein, C. R. 2008. Nudge: Improving decisions about health, wealth, and happiness. Yale University Press.
Tauber, E. M.1972. Why Do People Shop?Journal of Marketing.36:46-59.
Thaler, R. H.2008.Mental Accounting and Consumer Choice.Marketing Science.27(1):15-25.
Tendai, M. and C. Crispen,2009.In-store Shopping Environment and Impulsive Buying, African Journal of Marketing Management. 1(4):102-108.
Valence,d’ Astous and Fortier.1988.Compulsive buying: Concept and measurement. J Consume Policy. 11:419–433.
Vermeir, I. and P. V. Kenhove. 2005. The Influence of Need for Closure and Perceived Time Pressure on Search Effort for Price and Promotional Information in a Grocery Shopping Context, Psychology and Marketing. 22(1):71-95.
Wachter, K., S. J. Vitell, R. K. Shelton and K. Park.2012. Exploring Consumer Orientation Toward Returns: Unethical Dimensions, Business Ethics: A European Review.21(1):115-128.
Walther,E and Grigoriadis.,S .2004. Why Sad People Like Shoes Better: The Influence of Mood on the Evaluative Conditioning of Consumer Attitudes. Psychology and Marketing. 21(10):755 -773.
Wells, J.D., V. Parboteeah and J. S. Valacich.2011. Online Impulse Buying: Understanding the Interplay Between Consumer Impulsiveness and Website Quality, Journal of the Association for Information System.12(1):32-56.
Wegener , Duane T.,and Petty., Richard E.1994. Mood Management Across Affective States: The Hedonic Contingency Hypothesis. Journal of Personality and Social Psychology.66(6):1034-1048.
Wegener, Duane T., Richard E. Petty, and Stephen M. Smith .1995.Positive mood can increase or decrease message scrutiny: The hedonic contingency view of mood and message processing. Journal of Personality and Social Psychology.69 (1):5-15.
Weun, S. , Jones M. A., and Beatty S. E. 1998.The Development and Validation of the Impulse Buying Tendency Scale. Psychological Reports.82:1123–1133.
Xiao, S. H. and M. Nicholson.2013. A Multidisciplinary Cognitive Behavioral Framework of Impulse Buying: A Systematic Review of the Literature. International Journal of Management Reviews.15(3):333-356.
Xu,Y.,Summer.,T.A. and Belleau.,B.D.2004.Who buys American alligator? Predicting purchase intention of a controversial product. Journal of Business Research.57(10):1189-1198.
Xue, F. 2008. The moderating effects of product involvement on situational brand choice.Journal of Consumer Marketing. 25(2):131-150.
Zaychkowsky, J. L.1985. Measuring the Involvement Construct.Journal of Consumer Research. 12(3):341-352.
Zaichkowsky,J.L.1985.Measuring the Involvement Construct. Journal of Consumer Research.12:342-352.
