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論文名稱 Triggers of Innovation Commitment- Motivation, Slack and Cognition
研討會開始日期 2010-12-02
研討會結束日期 2010-12-04
所有作者 Chen-Yi Tsai, Julia L. Lin, Shih-Chieh Fang
作者順序 第一作者
通訊作者
研討會名稱 Academy of international Business 2010 Southeast Asia Regional Conference
是否具有對外公開徵稿及審稿制度
研討會舉行之國家 NATVNM-越南
研討會舉行之城市 胡志明市
發表年份 2010
所屬計劃案
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[摘要] :
Abstract
Under the condition of economic distress, such as the world economic crisis in 2008, it is very
common for firms to cut cost to ensure short-term survival. Do firms decrease innovation commitment
under the status of low performance? Theoretically, Failure-leaded change and failure-leaded rigidity
are continuously debated by scholars. This study incorporates organizational/managerial cognition
perspective to performance feedback model, which argues that low performance will motivate
firms/TMT to change strategies to recover the performance discrepancy. We suggested that both of
contextual factors (performance level and available slack) and cognition of TMT influence firm’s
decision making and action. Other than main effects of performance feedback model on innovation,
the shifts of attention focus may be on their aspiration level and function of available slacks, and, then,
moderate the relationships among problemistic/slack search and innovation. That is, TMT’s cognition
acts as boundary condition of performance feedback model. We tested the arguments using panel data
from financial reports of public corporations in Taiwan semiconductor industry from 1997 to 2009. In
order to empirically test main effect and moderate effects of CEO’s attention focus, content analysis of
Letters to shareholders (LTS) is used to capture TMT’s cognition. The empirical results of panel
regression model suggest that TMT’ cognition has distinctive effects on the performance feedback
model. Theoretical, practical implication and future research are discussed.
Keywords: Problemistic Search, Slack Search, Cognition, Shift of Attention Focus, Innovation
Commitment, Content Analysis.

[英文摘要] :
Abstract
Under the condition of economic distress, such as the world economic crisis in 2008, it is very
common for firms to cut cost to ensure short-term survival. Do firms decrease innovation commitment
under the status of low performance? Theoretically, Failure-leaded change and failure-leaded rigidity
are continuously debated by scholars. This study incorporates organizational/managerial cognition
perspective to performance feedback model, which argues that low performance will motivate
firms/TMT to change strategies to recover the performance discrepancy. We suggested that both of
contextual factors (performance level and available slack) and cognition of TMT influence firm’s
decision making and action. Other than main effects of performance feedback model on innovation,
the shifts of attention focus may be on their aspiration level and function of available slacks, and, then,
moderate the relationships among problemistic/slack search and innovation. That is, TMT’s cognition
acts as boundary condition of performance feedback model. We tested the arguments using panel data
from financial reports of public corporations in Taiwan semiconductor industry from 1997 to 2009. In
order to empirically test main effect and moderate effects of CEO’s attention focus, content analysis of
Letters to shareholders (LTS) is used to capture TMT’s cognition. The empirical results of panel
regression model suggest that TMT’ cognition has distinctive effects on the performance feedback
model. Theoretical, practical implication and future research are discussed.
Keywords: Problemistic Search, Slack Search, Cognition, Shift of Attention Focus, Innovation
Commitment, Content Analysis.