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| 論文名稱 | 新興市場廠商轉進的趨力：制度理論與跳板觀點 |
| 發表日期 | 2020-12-31 |
| 論文收錄分類 | 其他 |
| 所有作者 | 范嘉龍 、陳彥瑋、鄧皓澤、蘇昱睿、蔡振義 |
| 作者順序 | 第四(以上)作者 |
| 通訊作者 | 是 |
| 刊物名稱 | 青年企業管理評論 |
| 發表卷數 | 13 |
| 是否具有審稿制度 | 是 |
| 發表期數 | 2 |
| 期刊或學報出版地國別/地區 | NATTWN-中華民國 |
| 發表年份 | 2020 |
| 發表月份 | 12 |
| 發表形式 | 紙本及電子期刊 |
| 所屬計劃案 | 無 |
| 可公開文檔 |
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| 可公開文檔 |
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| 可公開文檔 |
[摘要] :
近年來台商在東南亞國家的投資蓬勃發展，中美貿易戰發生後，更成為台商思考轉移或分散風險的焦點。東協國家中，越南是最多台商選擇的地點。過去有關台商投資地點選擇因素，較著重台商到大陸或台商到東南亞的單方向研究。本研究主要探討台商從中國大陸轉進越南的投資選擇因素，以制度理論與新興市場廠商跳板觀點為理論基礎，探索「正式」與「非正式」制度因素，所形成的「推力」與「拉力」，如何影響台商自中國大陸轉進越南的決策。採取質性個案研究，選定在大陸設廠後再轉進越南都有設廠的台商製造業，以半結構化問卷訪談5家台商企業在台灣、中國大陸或越南的主管。藉由專家效度與次級資料的三角驗證，增加本研究的信效度。資料分析的結論，除了與現有理論對話外，也藉由訪談更實際地瞭解跨國投資的思考方向，有助於在這樣全球化的時代，更深入的瞭解台商全球佈局的決策因素，最後根據研究結果討論研究與實務意涵，並提出未來研究方向。
[英文摘要] :
The investment of Taiwanese enterprises in Southeast Asian countries has been developing vigorously in recent years. Since the China – United States Trade War occurred, investing in Southeast Asian countries has especially become a big issue for Taiwanese firms to consider their plants transferring in order to diversify risk. Vietnam is the place most Taiwanese firms choose among ASEAN countries. Prior researches about Taiwanese firms’ locations selection focused more on one-way transfer from Taiwan to China or from Taiwan to Southeast Asia. This study mainly focuses on location decisions of Taiwanese enterprises who have been transferring from China to Vietnam. Base on “institutional theory” and emerging market’s “springboard view”, this study tries to explore how “formal” and “informal” institutional factors, resulting in “push” and “pull”, have been influencing the decision of Taiwanese enterprises to relocate their factories from China to Vietnam. Using qualitative research and multiple cases study, the information was collected and analyzed from semi-structured interviews conducted in Taiwan, China and Vietnam with top managers from five Taiwanese firms whose plants were in China and lately commit themselves in Vietnam. Expert validity and triangle verification of secondary data enhance the reliability and validity of the study. Based on the results of the data analysis, we understand more practically the thinking direction of transnational investment, which will help us figure out the decision-making factors of the global location selections of Taiwanese enterprises in the globalization era. Finally based on the research results, the research conclusion and practical implications are discussed, and future research directions are proposed.
Key words: Taiwanese enterprises, Springboard perspective, Institutional theory, Emerging Market, EMNEs
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