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專書(含篇章)及其他著作名稱	台灣傳媒產業發展與集團企業策略分析--東森媒體集團個案
專書出版日期	2005-11-01
專書類別	紙本
是否為專書	是
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專書是否經外部審稿程序或公開發行出版	否
作者順序	第一作者
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出版年	2005
出版月	11
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出版者(社)	無
ISBN編號	無
所屬計劃案	無
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附件	學位論文封面.doc 中文摘要.doc 英文摘要.doc 目錄(1201).doc 第壹章__緒_論(1201).doc 第貳章__傳媒產業發展之經濟政治分析(1201).doc 第叁章 媒體產業變革之整合分析(1201).doc 第肆章東森媒體集團個�

[摘要] :
長期以來，台灣傳媒產業受到經濟與政治的高度交互影響。在1988年以前、報紙廣播電台及無線電視台都是受到政府的高度控制，可是由於傳播科技的發展，在1988年之後，不僅整個產業的規模與範疇擴充了，而且媒體經營者的數目隨著政策的鬆綁與民主的運動也大大地增加。
　　隨著媒體傳僠新科技的出現，以及電視、通信與網路的匯流結合，媒體企業也朝集團化發展，此一趨勢顯示了媒體經營者從在地到區域，從區域到全球的發展企圖，業者的發展途徑也吸引不同學術領域學者的關注並進行研究。
　　本論文首先以經濟政治分析方法解析產業發展過程，政治環境演變對其之影響，其次提出一個產業變革與國際擴張途徑的整合分析架構，最後再以東森媒體集團個案做解析。
　 從研究東森媒體集團的組織變革與擴張途徑中可看出，東森媒體集團與世界的領導媒體集團如News Group在發展的途徑上，有其相同性，不過它的產品勢力範圍及影響力，卻不若國際媒體。此外，可看出東森媒體集團的擴張途徑是受到了區域機會與市場的限制。
關鍵詞：勢力影響範圍、傳媒國際擴張途徑、東森媒體集團

[英文摘要] :
For a long time, Taiwan media industry is affected greatly by the interwoven of economics and politics; before 1988 the numbers of newspaper、broadcasting station and TV company were heavily controlled by the government, but after 1988, due to the advancement of media technology, we witnessed that not only the scale and scope of whole industry expanded, but also the number of firm increases in accompany with the path of policy deregulation and democratic movement.
Due to the emergence of media-broadcasting technology and the “convergence” of TV、 communication and network, conglomerate media firm appears in Taiwan which shows the ambitious development of cross-boundary from local-region to region-global, and the approach used by firm attract the attention and concern of scholars in different academic arenas.
This thesis firstly proposed an economic-politic analysis of media industry, secondly, presented an integrated framework of industry evolution and international media expansion path, and thirdly, the case of Eastern Multimedia Group is examined and analyzed.
Examining the organization change and the expansion path of Eastern Multimedia Group, the similarity between Eastern Multimedia Group and the giant firm like News Group can be found and identified, but seemly that the product sphere and its influence power are not as great as the international firm, and the expansion path is confined by the regional opportunity and market.
Keywords：influence power、international media expansion path、Eastern Multimedia Group

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